Powering social media with video, 2016 predictions | DMA

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Powering social media with video, 2016 predictions


A recent Mixpo Survey predicts that advertisers plan to run video ads on Facebook more than on any other networks.

According to a report by Cisco, video will account for over 80% of global Internet traffic by 2019.

With online video quickly becoming key towards social media users obtaining information and fulfilling entertainment needs, our social display ad team are of the opinion that businesses failing to include video in their marketing strategies correctly will do so at their peril.

When it comes to reaching more audiences in 2016, video is set to become a key format.

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