Patient-Centered Digital Health: Flawed by Design | DMA

Filter By

Show All

Connect to


Patient-Centered Digital Health: Flawed by Design


by Sean Lunde
Digital Health Lead, Wipro Digital

When continued federal funding required that 5% of patients be able to view or access their health records through a patient portal, many healthcare organizations cried foul. Rather than view the mandate as an incentive to provide digital services, healthcare organizations regard patient portals as an annoying, but required check box. The consistent argument is, “We can’t change patient behavior and get them to access their health records.”

I don’t buy it. Patients will use digital services if they’re good. However, they’re not.

Other industries have recognized the value of good digital services. For example, the continuous improvement of digital services by my bank, USAA, is a key contributor to my loyalty as a customer.

USAA, along with the rest of the financial services industry, did not create great digital services by accident. They relentlessly focused on customers and their needs. As healthcare organizations implement patient-facing digital services, here are a few key areas to focus on:

Continue reading Patient-Centered Digital Health: Flawed by Design

Hear more from the DMA

Please login to comment.


Related Articles

Interactive emails are the most engaging type of emails we can produce tech-wise. Jordie van Rijn interviews Jennifer Burks from the Email Code to show you what’s possible with interactive emails.

interactive email examples tips tricks Jennifer Birks.png

A telemarketing programme involving hundreds of one-to-one conversations with customers and prospects is the perfect opportunity to perform a thorough proof of concept. It enables you to learn quickly and validate your approach in a systematic, transparent way, so you set off on a better track.

Depositphotos_667828676_S (1).jpg

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244

When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.