Nielsen and JICMAIL announce release of re-booted mail circulation data

JICMAIL and Nielsen, a global leader in audience measurement, data and analytics, have brought to market a refreshed mail circulation measurement methodology. This replaces Nielsen’s previous panel-based volume measurement with near-census level data on Direct Mail and Door Drop volumes and ad spend.

Available via Nielsen’s powerful Ad Intel measurement system, the rebooted gold-standard mail circulation data set, endorsed by JICMAIL, takes a direct feed of advertising mail volume data from key-players on the supply-side of the mail industry, while applying a simplified set of rates to calculate spend.

Nielsen’s Ad Intel product is the most comprehensive source of competitive global advertising data available today. The platform enables advertisers, agencies, publishers and ad platforms to monitor ad activity across Mail, TV, audio, digital (including search and social in select markets), print, out of home and cinema. Ad Intel provides comprehensive cross-platform advertising intelligence with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns to plan for the next.

As of Q1 2024 the resulting data set provides an enhanced and highly accurate view of mail activity that will prove invaluable to media planners, measurement practitioners, client-side marketers and sell-side organisations alike.