New Research On How Transactional Email Problems Impact Loyalty | DMA

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New Research On How Transactional Email Problems Impact Loyalty


Mailjet has found that 93 % of consumers would consider choosing a rival brand following a negative transactional email experience, with frustration from a missing purchase confirmation or e-receipt beginning in seconds.

In August 2017, Mailjet commissioned a new piece of research to understand consumer views on business critical transactional emails, and what they mean for brand loyalty. The consumer survey was taken by over 2,000 consumers across the UK and France.

The research study looks at:

  • The types of transactional email consumers interact with the most.

  • How consumers interact with business critical emails.

  • Consumer views when a transactional email experience goes wrong.

Discover the full research findings and gather valuable insights for you transactional email experience ahead of the busy holiday season.

This research study was first published on Mailjet’s blog.

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