New Marigold™ Report Ranks 200 Brands On Their Most Telling Assets: Personalisation, Trust, Omnichannel and Loyalty
23 Sep 2024
Marigold's new data reveals insights into consumer preferences driving marketing decisions, and explores the influence of brand relationships. In this year’s research, consumers revealed critical insights into areas like:
- personalisation – (4 out of 10 citing frustrations with receiving irrelevant content or offers from brands they frequented in the last six months);
- omnichannel experiences: with email remaining on top (over half preferring it), SMS, social media platforms, and mobile app notifications also ranked high;
- trust – (considerable numbers of consumers are willing to share data with their favourite brands); and lastly,
- loyalty, by which consumers revealed they could be won back by brands in a multitude of ways.
What really matters to consumers in their favourite brands
With Marigold’s Relationship Marketing Trends: Brand Rankings Report, a consumer study with data and insights on 200 brands, our research partner Econsultancy surveyed 21,700 consumers from the USA, UK, and France. The survey performed during July and August this year paid close attention to responses collected which were globally representative across age and gender. Consumers ranked these brands on 1) Personalisation: how effective brands are at delivering truly tailored messages, 2) Omnichannel experiences: how proficient brands are at delivering consistent, seamless experiences across different channels, 3) Trust: how confident consumers feel with brands handling their personal data responsibly, and 4) Loyalty: the level of connection consumers feel to brands. Some of these results were surprising, and some pointed towards notable innovation by these brands.
The Marigold Relationship Marketing Trends: Brand Rankings Report uncovers secrets to consumer preferences serving as a guide for brands to extend their reach. It will help get you that much closer to making your customers superfans through relationship marketing.
Find out how Personalisation, Omnichannel experiences, Trust, and Loyalty will play a part in your own upcoming campaigns. Don’t miss this opportunity to find out what your target consumers are thinking and how you can utilise these findings for success in your market.
For more information, and to get all the juicy insights and brand rankings, download the full report.
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