New ebook reveals how data and UX optimisation strategies are closely linked | DMA

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New ebook reveals how data and UX optimisation strategies are closely linked

Our newly released ebook outlines two key strategies which enable companies to stay ahead in ecommerce. Collecting and organising data efficiently both underpins and enhances the success of the outlined strategies; usability and personalisation. When successfully implemented, the strategies increase customer satisfaction, loyalty and retention, and ultimately increase sales. They are worth investing in.

The increase in shopping on mobile devices such as smart phones and tablets has brought a new challenge to ecommerce. Online shopping using a mobile device can be trickier, but shoppers are looking for slick experiences, no matter which device they’re using.

Enabling excellent usability is fundamental to providing a slick and seamless user experience, and to avoiding the costly issue of cart abandonment. 75% of shopping cart purchases are abandoned, which means a big loss of sales. Poor navigation, long registration forms or a slow checkout process, are among the top things influencing the customer’s decision to abandon the cart. The challenge is to make these processes as quick and intuitive as possible. Our ebook outlines which data solutions will reduce your cart abandonment.

As well as securing the fundamental component of UX, good usability, it is also key to personalise the shopping experience according to customer’s preferences. Personalised communications such as tailored offers and recommendations, enhance the shopping experience and cause the customer to feel known and valued. This is a highly profitable strategy, increasing customer satisfaction and sales outcomes, as ‘45% of online shoppers are more likely to shop on websites offering personalised recommendations.’

But how do you gain the insight needed? And how can it be organised to deliver personalised communications?

Delivering profitable usability and personalisation strategies relies on the right data solutions, which are outlined in our ebook. We hope you enjoy the ebook, and use the suggested solutions to advance your ecommerce success.

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