New Data: What Consumers Expect from Brands in 2025

Marketing is at a turning point. 37% of people dropped brands they used to love last year. Why?

Consumers are facing economic pressure, endless choices, and social influence. Younger generations are shifting the values and mindsets of buyers, AI is reshaping experiences and data privacy and transparency has never been more important.

To help you rise to consumer expectations, Marigold surveyed more than 20 thousand people around the world to uncover what truly drives engagement, trust, and loyalty.

Inside Marigold’s 2025 Consumer Trends Index:

• Winning messaging: The channels and messages that spark the most engagement

• The new loyalty playbook: How to attract and retain customers in a competitive market

• Personalization vs. privacy: How to deliver AI-powered experiences without crossing the line

• Economic influences: What consumers really prioritize when budgets are tight

Read the Consumer Trends Index and learn how you can deliver the most relevant and engaging brand experiences, build a loyal community and drive customer lifetime value.

>> Read the Consumer Trends Index <<