Navigating the Inbox â Loyalty | DMA

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Navigating the Inbox â Loyalty


Loyalty is much more than just points on a card, it covers every interaction between you and your customer, and email marketing is one of the biggest factors in these interactions. The second blog in our Navigating the Inbox series looks at your brand’s ability to understand your customers’ needs and expectations on an ongoing basis, which is critical when building a loyal customer base.

Some things to consider when aiming to improve your customer loyalty:

  • Recognise loyalty
  • Hyper-personalisation
  • Know what they want
  • Provide surprises
  • Be timely and current
  • Don’t forget the special days
  • Continue the dialogue

Visit our blog to read the full blog post and download our infographic so that you can upgrade your loyalty marketing today.

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