Mapp Digital becomes a DMA member

Today independent marketing technology company, Mapp Digital has announced it has joined the DMA , committing itself to the principles of responsible marketing. The DMA is the UK’s leading trade association for one-to-one marketers, offering its members access to exclusive research, legal advice and industry intelligence.

The DMA has over 1,000 members from brands, agencies and suppliers, allowing marketers to connect and share their industry knowledge. Since its merger with the Institute of Direct and Digital Marketing (IDM) in 2015, the DMA Group is now able to offer a range of marketing training in addition to the DMA’s webinars, seminars and events. Membership offers Mapp Digital access and insight on the latest industry best-practice guidelines, consumer and business infographics, and data to direct them to strategic decision making.

Matt Langie, CMO at Mapp Digital, commented: “Membership of the DMA is a badge of accreditation, so we are proud to be part of this community. The whole team at Mapp has the opportunity to benefit from the insight, knowledge and support the DMA has to offer. We also look forward to bringing our voice and perspective to the DMA to ensure a sustainable future for our industry, based on the principles of the DMA Code and putting the customer at the heart of everything we do.”