Loyalty at KFC: Focusing on Fun and Fans for Frequency

KFC exceeded 1 million members shortly after launching their first loyalty scheme. Do you want to find out how?

In Marigold's latest collaboration with Paula Thomas from Let’s Talk Loyalty, Paul Tuscano, KFC’s Chief Digital Officer, shares the strategical insights behind the results of their loyalty programme.

Watch the interview to learn:

• How KFC created and launched one of the most successful restaurant loyalty programmes in the quick-service restaurant (QSR) industry

• Strategies for encouraging frequent visits and redemption with rewards and gamification.

• The partnership between Marigold & KFC to not only create their loyalty programme but the methodology and psychology behind it.

>> Watch interview now <<