Louise's Digital Marketing Strategy Skills Bootcamp Journey

Louise, an ambitious Marketing Manager at a small company, had always been keen on honing her skills and taking her career to new heights. She knew that to thrive in the ever-evolving world of marketing, she needed to equip herself with the latest tools and strategies. That's when she stumbled upon the Digital Marketing Strategy Skills Bootcamp.

"I decided to undertake the Skills Bootcamp as I felt it would be beneficial to me and my role as Marketing Manager. I thought it would help me develop new skills that I would be able to use to improve our marketing as a company."

The course proved to be an invigorating experience for Louise. Collaborating with fellow students, all with varying levels of digital marketing exposure, allowed her to share ideas and learn from each other's experiences.

"I really enjoyed working with fellow students who all work in the marketing sector or those aspiring to join. It was so helpful to work alongside like-minded people, as I am the only person who works in my company’s marketing department. It was great to share ideas and hear their experiences."

“It was also great to learn from some fantastic tutors with industry experience and take away lots of new knowledge and skills that I can apply to in my day-to-day work.”

Among the various valuable lessons she learned, Louise singled out one aspect that had a significant impact on her:

"The most valuable area of the course for me was how to put all my learning into creating a marketing strategy. It has been great to learn all the individual marketing skills, but then to be able to put all the knowledge together to create a strategy or campaign and how best to analyse and seek value from this had been very beneficial."

View the full syllabus here.

The Skills Bootcamp not only taught theory but also provided Louise with valuable hands-on experience.

"Working on a brief as part of the course was fantastic. It was great to work as part of a team to create a pitch and put into practice the skills I learned in the course. I always learn best by actually doing what I’ve learned so this was great. Then to have people from the company that the brief was set from to watch the presentation and give feedback was brilliant.”

For Louise, the course had several game-changing benefits. First and foremost, it boosted her confidence and empowered her to take charge of her marketing skills. With a clearer direction and a comprehensive understanding of marketing, she now had the tools to implement effective strategies for her company's future.

"The biggest benefits of doing the course have been that it has grown my confidence and allowed me to show more direction in my marketing skills. It has allowed me to work on strategies that I can implement into our company's marketing for the future. I now have a better understanding of marketing, and the skills I have learned on the course will help me develop our company's marketing."

Drawing from her own experiences and newfound wisdom, Louise had some valuable advice for aspiring marketing professionals.

"If you are seeking to grow your marketing career, my advice would be to have a growth mindset, and always continue learning to be the best person you can be in your role. Don’t be scared to ask questions and follow people who inspire you."

Our Digital Marketing Strategy Skills Bootcamps run across the year, with the next starting 11 June 2024.

They are held in a virual classroom with live, tutor-led sessions delivered via Zoom

Learn more & sign up here

SME's pay just £365 (That's only 10% of the total course cost), thanks to government funding.

Organisations with 250+ employees save 70%, paying £1,068.

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Data & Analytics for Marketers Skills Bootcamp

We also have a Skills Bootcamp focused on sharpening your data skills, where you'll learn how to maximise the performance of your campaigns. Learn more here.