Let's talk Loyalty with Joseph Taylor

In the episode, Joseph shared his insights on key opportunities for loyalty programmes managers around the world. With a background in running customer programmes and platforms for leading brands like Adidas and Nokia, Joseph explains how best to manage complex global data privacy requirements, programme design evolution and even the sensitive but essential area of managing programme liability in the current challenging climate of Covid-19.

Together with the show host, Paula Thomas, Joseph discusses how loyalty programmes are becoming an even more critical tool for brands to build trust and relationships - beyond just transactions and rewards. With fascinating insights on loyalty preferences around the world, Joseph shares his experience on how members have vastly different expectations of brands and their loyalty programmes with plenty of ideas for programme managers in the UK and around the world.

To find out more and listen to the episode click here.