Lasting Luxury (Part 1)

When a luxury brand is built as much on the experience that surrounds your product as the product itself, technology can look rather threatening. After all, how can a robot make an experience personal? Yet as we’ll see, exploiting the latest advances in CRM systems and other technologies is more than an opportunity for prestige brands; it’s an imperative.

Amaze One have looked at the latest advances in four core areas of the premium experience to create 15 elements that need to be finding their way into your next marketing plan. Sarah Hooper, CRM Director explores the first 8 in part one of two part blog