Karmarama launch The Future of Service whitepaper | DMA

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Karmarama launch The Future of Service whitepaper


We have launched The Future of Service whitepaper. To get your digital copy please click here.

The Future of Service is characterised by the delivery of experiences. Making the shift from a transaction-led brand to one that’s experience-led requires time and strategy. There’s no easy solution, but we hope our whitepaper will give you some key focus areas that can help your brand along the way.

It would be easy to look to The Future of Service and see AI-enabled chatbots and not a lot else. It’s true that technology is taking traditional roles away from humans, but it’s also shifting the way that brands function and the role they play in people’s lives. This presents an enormous opportunity. An opportunity to put people at the very heart of the transformation, so they are not replaced by technology but enabled by it.

If we all have more time to do what we’re good at, essentially to be human, the possibilities are endless. In theory, we’ll be happier, more fulfilled and theoretically, more prosperous. It sounds like a utopian fantasy but with the right behaviour now, it could start to become a reality.

Making the most of this opportunity requires a different mindset and a willingness to adapt. It may seem a daunting task, but, when the new world on offer is one defined by enriched customer relationships and all that brings with it, it’s worth the extra effort.

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