The latest quarterly results reveal that July’s snap election prompted a healthy boost in mail volumes in Q2 2024. Additionally the amount of time consumers spent looking at their mail and retaining it in the home increased across all mail types.
The Q2 2024 results include:
• Mail lifespan and attention increased year-on-year across all mail types
• The average piece of Direct Mail was retained in the home for 7.3 days on average (up 4% year on year) and generated 132 seconds of attention.
• The average Door Drop stayed in the home for 5.9 days (up 3%) and was engaged with for a minute on average.
• The amount of mail stimulating a purchase reached 5.3% (up 8% year on year) and the proportion generating website visits increasing to 8% (up 3% year on year).
• Over half (51%) of mail that drove a purchase did so online.
Click here for the press release for full analysis and downloadable charts.
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