JICMAIL Customer Survey 2021 - 84% of JICMAIL subscribers are using JICMAIL to pitch for new business or campaign budget

In November/December 2021, we undertook the second JICMAIL Customer Survey. The results from the first JICMAIL Survey are here.

We wanted to find out what our valued subscribers thought about our data, our service and what we could do better. The areas we focused on were:

1. INPUTS: Is the market familiar with JICMAIL and is JICMAIL data being used?
2. OUTPUTS: Does the market understand what JICMAIL has to offer?
3. OUTTAKES: Do users have a positive experience working with JICMAIL and will they recommend it to others?
4. OUTCOMES: How has JICMAIL positively impacted businesses and the market as a whole?

The results from our 2021 Survey confirm that JICMAIL is offering multiple benefits and value to subscribers:

• 80% (up from 67%) agree that JICMAIL enables them to develop and grow their business.
• 71% believe that the levy is a positive step for the industry
• Subscribers also receive a positive experience working with JICMAIL giving us a Net Promoter Score of +51

Read the full results here