Itâs time to get conversational with Twitter advertising

It’s no secret that many brands seem to prefer paid Facebook advertising to the paid offerings of Twitter. But with a new advertising format that looks to increase ROI at the same time as organic reach and shareable content, Twitter may see more brands flocking back to the social platform with media spend. Here’s what you need to know. http://www.connectingelement.co.uk/blog/its-time-to-get-conversational-with-twitter-advertising/