Itâs time to find the emotion in B2B marketing | DMA

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Itâs time to find the emotion in B2B marketing

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Our head of planning has just published an article showing that building an emotional connection with your brand can make a difference in B2B marketing by fusing the best of brand and commercial thinking, built on understanding human behaviour.

http://www.khws.co.uk/time-find-emotion-b2b-marketing/

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