Itâs time to find the emotion in B2B marketing
31 May 2016
![T-574daeb556316-faces-pic_574daeb556277-2.jpg](/uploads/articles/T-574daeb556316-faces-pic_574daeb556277-2.jpg)
Our head of planning has just published an article showing that building an emotional connection with your brand can make a difference in B2B marketing by fusing the best of brand and commercial thinking, built on understanding human behaviour.
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