Is social data the smarter way to better marketing? | DMA

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Is social data the smarter way to better marketing?


Social media may no longer be the new kid on the block, but it still means many different things to many different people. To some, the emperor’s new clothes: to others, the greatest marketing opportunity of the 21st century.

The truth for many businesses lies somewhere between the two.

One area in which the utility of social media causes fierce debate is around data. More specifically, what businesses and marketers can do with – or should do with – the reams of information they pull in from their social reach. For example, some businesses engage in social media as a separate activity that supports – but doesn’t interact with – marketing campaigns. And that includes using social data to support email marketing.

Can businesses, then, do more to apply data mined from social media into marketing strategies – and get results that drive ROI as a result?

This DMA study, sponsored by WorkDigital, tackles an elephant in the marketing room: is social media wasted as a hip outlier? Should the data it provides concrete itself at the core of today’s marketing strategies?

Simply fill in a brief questionnaire and lend your voice to the debate. As a reward for your input, you’ll get a full breakdown of the study into social data integration one week before the results are officially released.

Get ahead of the crowd with the latest thinking on social data. Take the survey here.

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