Insert case study - Liberty

22 Aug 2012

Name or Proposer: Nick Barnard

Advertiser: Liberty’s

Media Buying Agency: Olea Comms

Creative Agency: In-house

Sector: Retail

Format: bound in with tip on.

Stand Out:

• Multi- page Bound in on 130gsm paper stock.

• Front page has offer led credit card sized tip on attached.

Commentary

• Excellent mix of DR and Branding.

• Magazine feel of bound in makes it feel like a stand alone publication. There is a great collection of female and male fashion editorial plus a section on ‘What to do in store’ that focuses on kids and the in store treatment rooms. Ideally targeted at Stella’s readership.

• £30 off tip on makes promotion feel like ‘special gift’ for the reader.

• Clear and dominant call to action on tip on which is relevant to bound in item and fully coded.

Yashraj Jain

Research Manager

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