IDM Summer School 2017

Last week (26 - 30 June) saw the 13th IDM Marketing Summer School take place, bringing in yet another talented bunch of students from Universities across the UK studying different disciplines, eager to pursue their ambition of a career in Marketing. These 30 students were put through a rigorous assessment centre and were then hand selected from over 360 applicants.

The DMA talent division ensured students were engaged from start to finish with a diverse mix of speakers, workshops and agency visits to sponsors RAPP and Merkle Periscopix to expose the scope of opportunities available in industry. The third sponsor Greenlight set the students a live marketing brief in which they had to devise a digital marketing strategy for GHD to build brand affinity amongst 18-24 year olds as well as increasing sales by 180k. The breadth of informed, creative ideas combined with the confident, professional delivery of presentations showcased the promising talent and future of the industry.

Hannah Kimuyu from Greenlight Digital commented, 'This is the 4th year we will be sponsoring the IDM graduate scheme. So far, we’ve hired 7 grads after they’ve completed their placement year, and had two of them win industry awards for campaigns they were involved in. The talent the IDM brings together is exceptional. We’re genuinely impressed, and surprised to see the candidates getting better and better each year. For any graduates looking for exposure, knowledge and an opportunity into digital marketing, I highly recommend applying the IDM graduate scheme.'

Of course hard work doesn’t go unnoticed; a networking reception was held at the Haymarket Hotel in central London where alongside the announcement of the winners of this year’s Student Competition, the summer school students were given the opportunity to mingle and make connections with some of the industry’s key players. The week ended with a Q&A session from previous summer school attendees which was the perfect way to send the students off feeling inspired and ready to take the first step in their career towards Marketing.

All students who attended the summer school were either in their final year of study or at postgraduate level. If you feel you have any suitable positions that may fit these passionate, creatively driven individuals, get in touch at Hannah.McMartin@theidm.com.