IDM Student Marketing Competition Shortlist Announced

The four finalists for this year’s IDM Student Competition sponsored by The Economist, have now been selected. The standard of entries this year were extremely strong, and with 90 competition entries from 11 different universities across the UK and overseas, competition was tough.

The four teams selected as part of this year’s shortlist are:

• PiCKLE, University of Leeds
• Be Heard, University of Northumbria
• Clever Cookie Consultancy, University of Northumbria
• ESOS Consulting, University of Northumbria

Students were tasked with creating a campaign that would bring in new customers for the Economist, but with a specific focus on increasing the number of women subscribers. The four teams will pitch to a panel of industry experts on Thursday 29 June, where the winner will be announced later that evening at a drinks reception held as part of the IDM Marketing Summer School in London’s Haymarket Hotel. The winning team will take home a cash prize of £1500.

The IDM Student Marketing Competition is now in its 21^st year and is part of the DMA and IDM’s joint Employability team. This initiative works with Higher Education organisations to give university students the chance to work on a challenging and real-life marketing brief, provided by the sponsoring client. Previous competition sponsors include T-Mobile, Guinness, Toyota, Nestle, Student Beans and BMW. The 2016 competition was sponsored by Virgin Money Giving. The process offers students priceless, practical experience and, for the finalists, the opportunity to meet leading marketers and to win the top prize. The brief is also used by lecturers across the country as a valuable teaching aid on marketing and business courses.