How to guide 10 steps to managing cookies

13 Jun 2012

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The new “Cookies Law” comes into force 26 May 2012 and so all companies must ensure that they tell users of whatever websites they make available through whatever device that cookies are being used (if they are).

They must also explain what the cookies are doing, and obtain their consent to store a cookie if that is the intention.

To help demystify this impending regulation the dma has identified 10 steps to help guide you on your way to compliance.

10_step_cookie_guide.pdf

Yashraj Jain

Research Manager

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Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244

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How to guide 10 steps to managing cookies

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