21 Sep 2016
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The data we collect on our customers and the data they give us is at the heart of everything we do as marketers. Of all of this data, the most important is how and when they gave (or renewed) consent to receive communication from your business.
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A new government brings new legislation, and in the world of marketing, data protection is always on the front line. We dissect the implications of these legislative changes, providing you with insights to navigate this regulatory landscape.
This article is written by MBA Group Ltd.
Companies are re-evaluating their packaging to better serve their disabled customers. This article explores the latest innovations in accessible packaging.
Businesses must be ethical in their telemarketing practices to protect customers from unwanted, intrusive, or deceptive calls, ensuring their privacy and well-being are respected. Read how
