Google's thoroughbred Zeppelin

Google's Zeppelin plans, Uber's bollocking at the hands of Tim Cook, why robots can't tie shoelaces, how The Sopranos revolutionised TV and what Virginia and Leonard Woolf did in their spare time

Consider the picture adorning this article - it's you.

That bright white spot is earth, taken by Cassini 1.4 billion km away somewhere around Saturn's rings. When that picture was taken, some of the below was going on.

Google founder Sergey Brin is building an airship. Or a fleet of airships. Nobody is quite sure. But they are massive. Managing the enterprise is the inventor of bungee jumping. All this adds to Brin's credentials as a Howard Hughes of the modern age.

Twitter shares are up, because it didn’t lose as much money as analysts expected. The social behemoth continues to build users and had a ‘Trump bounce’ but has never yet made a profit.

The perfect antidote to that terrible Pepsi ad from a few weeks back, this time by Heineken. A great watch:

The story of the secret Star Wars women who tilted the space opera from incomprehensible to lovable, injecting decent dialogue, Leia's cinnamon buns and killing Obi-wan.

Amazon's spy in the bedroom - Alexa with added camera for immediate robotic fashion scrutiny. Some are already asking how Amazon will use this mountain of data see this thread.

Naked was founded in 2000 to give expert advice on media buying. It has folded, but don’t we need Naked 2.0 to better navigate the media world, now exponentially more complex than it was in 2000.

After a string of bad weeks for Uber, surely the low point for its CEO Travis Kalanick was when CEO of the world’s most valuable company, Apple, invited him to his secretive HQ for a full-on bollocking for breaching Apple’s privacy rules.

How do you make a radio station that lasts just four days? The BBC explains how.

Writing tips to help you sound ‘authoratitive and bolster your credibility’ from Nielsen Norman - this is for writing to those who are experts in their field and will necessarily know more than you.

How to ask questions to achieve meaningful responses and the ‘stupidity of crowds’.

A great piece from the FT on how HBO revolutionised TV production thanks to The Sopranos, and how much-lauded HBO drama Big Little Lies uses music to drive character development.

What are creative businesses looking for in what’s next? Talent, talent, talent, says Gravity Road founder Mark Eaves.

Robots can’t tie shoelaces says Adidas CEO Kasper Rorsted. “I’m not kidding. That’s a complete manual process today. There is no technology for that," he says.

As printed news sheds readers for online editions, the time spent, or engagement with print dwarfs the time spent online says Roy Greenslade and shows there is considerable punch yet left in print.

Some complain that the UK is heading rapidly into a 1980s wormhole, so what better than to air this long-lost trailer for Alan Clarke's Rita, Sue and Bob too:

If its relentless copying of Snapchat can be used as evidence, is Facebook attempting to be the social monopoly?

Great meditation on Instagram, Snapchat, Facebook and Google. While Facebook and Google reflect the internet, Snapchat and Instagram do not - they offer windows onto the real world, but like Twitter's evolution, could these networks also descend into internet navel-gazing tools?

Amazon almost bought reassuringly expensive organic food retailer Whole Foods.

Could Apple buy Disney for $200 billion+? Analysts are divided.

Oracle has bought social measurement tool Moat, and this why – the social networks have numbers that are just off.

Unilever’s unbranded new shampoo bamboozles the experts.

A brilliant use of the classic 'reveal', these beauty bloggers, who value price and positioning over whether the stuff actually works, are left open-mouthed:

Writer of No Country For Old Men and The Road Cormac McCarthy explores where exactly language came from - the Kekul problem.

Those video ads your brand bought – are they really banner ads with videos inside them? They might well be.

The Russian army this week re-took the Reichstag.

Or rather a replica Reichstag in a military ‘Disneyland’ near the Russian town of Kubinka. The exercise was to re-stage the iconic taking of the German Parliament building as Berlin fell in the closing days of WWII in Europe.

While 3D cinema might be dead, IMAX believes VR Cinema to be ‘a real money spinner’.

Virginia and Leonard Woolf filled their afternoons, weekends and pretty much everything with their grand project - a printing press. The Hogarth Press, started in their front room, went on to reject the most famous book written in English in the 20th Century, Ulysses by James Joyce.

Not because they didn't like it, but because it was too complex a project for their fledgling printshop.

Now Better Call Saul is back on for its third series, who better than everyone's favourite elderly hitman Mike Ehrmantraut to sell you a new oil filter? With one of the best straplines you will ever hear, "it's the orange one, numbnuts":