Gin & Data | DMA

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Gin & Data


Rob and I went to Bury, North Manchester, and dropped into the fantastic independent wine retailer KWOFF. And as we were in Manchester, Rob and I start by tasting Manchester Gin and then move on to discuss the topic of a Customer Data Platform (CDP).

A CDP considers all the data you may have and looks at the volatility, storage and how combing all this data in real time can create personalisation, analysis and compelling customer journeys which we discuss in depth here.

If you would like to be a guest and join us, then do contact me at

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