Get your employees up to speed with GDPR | DMA

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Get your employees up to speed with GDPR


Working with the DMA, the IDM has created a new online award for the General Data Protection Regulation (GDPR).

The award is comprehensive run through of all the main changes in the GDPR that are relevant for marketers, especially those involved in one-to-one marketing and using personal data.

The GDPR will continue to be relevant even if the UK leaves the EU, because many British organisations process the data of EU citizens. To continue to do this, those companies will need to be GDPR compliant.

Furthermore, data protection will be part of the Brexit negotiations, and if the UK wants to maintain free trade with the EU then it must offer equivalent data protection safeguards to be permitted to trade. Getting up-to-speed with the GDPR is still a necessity.

The course syllabus covers:

Why does Data Protection matter to marketers?

  • Background to the regulation – why was it needed
  • Scope of the GDPR
  • Penalties and enforcement

Are the concepts in the GDPR completely new?

  • A review of the GDPR vs. the Data Protection Act 1998
  • Principles of Data Protection
  • GDPR scope and implementation
  • Penalties and enforcement

Personal Data

  • Defining Personal Data and a Data Subject
  • Special categories of data

How can “Consent” be obtained?

  • Defining Consent
  • New conditions for obtaining Consent

Is there an alternative to Consent?

  • Defining Legitimate Interests
  • Conditions for Legitimate Interests

Profiling under the GDPR

  • Defining Profiling under the GDPR
  • Legal effects of Profiling
  • Rules for direct marketing Profiling

The Right to object to direct marketing and Profiling

  • Right to object and how to communicate it

What other information must you provide to users?

  • What about icons?

Individuals’ rights

  • What specific rights do individuals have under GDPR?
  • Right to erasure
  • Retaining data for suppression
  • Right to data portability

Impacts on the database and records of processing

  • What proof of Consent is required?

Obligations of Data Processors

  • Obligations of Data Processors

Data breach notification

  • Notifications of data breaches

Accountability and Data Protection Officers

  • Principle of accountability
  • Data security
  • Appointing a Data Protection Officer

International issues

  • Transfer of Personal Data overseas
  • Cross-border campaigns and accountability

Action planning

  • Preparing for the GDPR

The course is taken online and you can sign up here. It costs £100.00. Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 3 months.

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