GDPR Market Research - Take a Look at the Businesses Getting it Right | DMA

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GDPR Market Research - Take a Look at the Businesses Getting it Right

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It’s easy to see the EU’s new data protection rules as a box-ticking exercise. Yet going a step further and explaining how personal data is used and the benefits to data subjects can reward companies with stronger customer relationships, says Consentric’s Simon Crossley

Many companies believe they are now well on their way to compliance with the new European data protection regulation, according to recent GDPR market research. But the GDPR survey also suggests a mismatch between those companies’ perceptions of their progress and their understanding of what’s actually required of them. Which means they could be missing out on important opportunities to reinvigorate customer relationships.

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