The DMA today is calling on the new government to make data, technology, and AI the foundation for innovation, growth, and improved productivity in the UK economy. The new government must improve economic productivity by enabling organisations to attract new customers and retain existing customers, while making the UK a more attractive place for the research, development, and deployment of AI technology. The DMA today calls on the new government to reform data protection legislation and skills development with a 10-point manifesto to drive growth and innovation across the economy and in public services.