From Retail to E-tail: A Transformational Guide. Download the report.

Every year, RR Donnelley commissions research into the way marketers plan and execute their communications strategies.

Most recently, we interviewed senior marketers at leading retailers across the UK and Europe about how they are making the digital transition, which we've detailed in our new report. As shared with us by the retail community, the report reveals...

- Senior retailer marketers' toughest challenges
- Traditional vs digital channel mix; what's in-place and what's planned
- To what extent retailers see themselves as "digitally advanced"
- Implications for the wider retail marketplace

To see the full findings, download our 'From Retail to E-tail' report by following this link.