Free to DMA members - IDM Evening Masterclasses

Over the coming weeks, the IDM is hosting a series of evening talks at DMA House in central London. As well as honing your professional skills, there will be plenty of opportunity to network with like-minded marketers over a drink. We hope you will be able to join us at one or more of these events.

An introduction to the world of online social selling | Thursday 8 November 2018

An absorbing session aimed at B2B marketers who have strong sales skills and want to understand how social selling can help them improve performance.

Reclaiming the Other 3 Ps - Digital Marketing Fundamentals | Thursday 15 November 2018

We make the case for returning to a more holistic view of marketing in this digital age by examining the disruptive effects of the Internet on Product, Price and Place and the resulting opportunities and threats.

How to make your copy a joy to read (and write!) | Thursday 29 November 2018

Good copywriters keep their readers’ attention throughout their marketing messages. This evening course offers advanced tips that will help make your copy more engaging.

Will Micro Marketing Machines be our last big idea? | Thursday 6 December 2018

Martech companies are investing in the development of tools that could potentially see marketers replaced by intelligent systems. In this lively session we look at surviving in a world of machine learning.

All events are held at DMA House, 70 Margaret St, W1W 8SS, 5.30pm - 7.30pm and are FREE for DMA members. Non-members and guests pay £50 +VAT.

To book or find out more, contact ask@theidm.com