Five Rules to a Successful Loyalty Scheme | DMA

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Five Rules to a Successful Loyalty Scheme


What you will learn:

  • Insight from customers on what they say a successful scheme delivers to get them engaged
  • The importance of having a solid creative concept
  • How to make your loyalty scheme relevant in your customers lives
  • How to avoid becoming a discount scheme
  • How to deepen your relationship with your customers
  • How to defeat resistance from your IT department


About the author

Mike Brinn is the Global Loyalty Director at TLC Marketing and an expert with over 10 years of experience in the Loyalty industry. He is the driving force behind the development of dynamic loyalty platforms for companies wishing to improve transparency and communication with their customers and stay competitive in the increasingly demanding market place. Find out more about Mike's experience in the eBook.

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