Filippo Berio shake to win is back!
13 Nov 2019
Following the success of the campaign in 2017 it’s back, bigger and better than before.
Shake to win first launched to celebrate the brands 150th olive harvest, by allowing customers to experience it for themselves. Rich in heritage, Filippo Berio first crafted his premium olive oil in 1867 and today the company remains true to its founder, quality and flavour. This is what shoppers have grown to love and trust in the brand. The digital mechanic allows loyal fans to join in with the traditional methods of olive harvesting and learn more about the process in creating their beloved olive oil.
Not only do they have the chance to be transported to Tuscany the home of Filippo Berio and the location of the real-life olive harvest, but there are over 5,000 foodie prizes to be won. From a personal chef for your own dinner party and Supperclub tickets to Lavazza coffee machines, Corte Altra prosecco and Filippo Berio cooking merchandise.
Lisa Mullins, Marketing Manager said “We had to bring it back! After the results of the 2017 campaign and the strength of the game idea, it’s a great combination of fun and engagement which has customers coming back to play the game every day!”
The promotion is live until the 5th of December across the brands Facebook and Instagram. Join the olive harvest for yourself: https://shaketowin.filippoberio.co.uk/