Everything Magento with Branko Ajzele

With our upcoming event, Magento 2: The Buyer’s Journey in 2017, at the end of the month, we thought it would be good to delve into everything Magento – with the help of Branko Ajzele! Branko is Lab’s leading Magento certified developer, as well as the author of Magento 2: A Developers Guide (2016). We thought we’d grab our Magento Expert for a couple of minutes to ask him a few questions about the ecommerce platform…

Why should ecommerce brands choose Magento as a platform?

Banko: Magento provides a complete eCommerce solution for brands of pretty much any size. The modular nature of the platform allows it to grow and adapt as your business grows and changes. The surrounding ecosystems, with enterprise level support, a rich extension marketplace, detailed documentation and established developer certification program give a level of trust unlike any other platform currently available.

What are the benefits of moving from Magento 1 to Magento 2?

Branko: Moving onto Magento 2 has numerous benefits - both technical and sales related. The all-new architecture of Magento 2 allows even greater modularity, with impressive out of the box support for numerous technologies ranging from Elasticsearch, Varnish, Redis, Memcached and others. Sales wise, the Magento 2 platform provides numerous features dedicated to creating a more enjoyable customer experience across storefronts.

Sound interesting?

At our next event, Lab, alongside Magento, Dotmailer and Nosto, will be providing insights on how to tackle this very challenge. We’ll be looking at the features and capabilities of the Magento platform, how to move from Magento 1 to Magento 2, the future of eCommerce and how to take eCommerce marketing to the next level.

To find out more please email Charlotte@lab.co.uk.