easyJet brings a taste of Holland to London in immersive theatre experience

In a tie up with the Netherlands Tourism Board and Schiphol Airport, easyJet brought the heart of Amsterdam to Shoreditch High street, thanks to an immersive theatre experience unveiled to the public by a mysterious easyJet plane door.

As part of the airline’s latest integrated brand campaign which encourages people to say “Why Not?” to exciting new travel experiences, easyJet has gone one step further by partnering with the Netherlands Board of Tourism & Conventions to bring the sights and delights of Holland to London. Visitors were taken on a whistle-stop journey through contemporary Holland, with larger-than-life surroundings and plenty of surprises along the way.

Those unable to experience it first-hand are able to experience the adventure via an exciting 360 film – produced using the latest technology to capture immersive footage of the activation – and win their very own Why Not? adventure in a special flight giveaway.

The event took place in Shoreditch over the 14th October weekend for those eager to take a quick trip and explore the amazing sights Holland has to offer.

Watch the full video from the event.