Donation trends 2018 | DMA

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Donation trends 2018


It’s no secret that the past year has been challenging for charities, but how much effect has this had on donations in the UK?

Our new infographic reveals the latest insights into the charity sector, including the most popular causes that people donate to, how much they give and how attitudes vary between different socioeconomic groups. The research also takes a closer look at what motivates the public to donate, as well as the impact that the past year’s news stories have had upon people’s trust in charities.

The full infographic can be found on our blog.

Accord is an award-winning integrated marketing agency specialising in the charity sector. To learn more about how we can support your charity in developing an inspirational marketing campaign, get in touch with our expert team today – we’d be happy to help.

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