Don't call them "wearables"... | Don't call them "wearables"... | DMA

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Don't call them "wearables"...


"Few people really wanted to wear Google notifications on their head, especially if it makes them look like a creepy, Borg-like technodork. So Google Glass didn’t take off.

A similar fate awaits the Apple Watch if the company can’t convince people that there’s a larger benefit. Just making someone’s watch “smart” isn’t appealing."

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