Don't call them "wearables"...

"Few people really wanted to wear Google notifications on their head, especially if it makes them look like a creepy, Borg-like technodork. So Google Glass didn’t take off.

A similar fate awaits the Apple Watch if the company can’t convince people that there’s a larger benefit. Just making someone’s watch “smart” isn’t appealing."

http://venturebeat.com/2015/05/20/dylans-desk-nobody-wants-your-wearable/?obref=obinsite