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Don't call them "wearables"...
11 Jun 2015
"Few people really wanted to wear Google notifications on their head, especially if it makes them look like a creepy, Borg-like technodork. So Google Glass didn’t take off.
A similar fate awaits the Apple Watch if the company can’t convince people that there’s a larger benefit. Just making someone’s watch “smart” isn’t appealing."
http://venturebeat.com/2015/05/20/dylans-desk-nobody-wants-your-wearable/?obref=obinsite
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