DMA advice: How to develop a unified marketing tech stack

In today’s data-driven, technology-enabled world, both C-suite executives and consumers alike are demanding that marketeers make better use of data to drive more personalised and connected experiences across channels.

The DMA Customer Data Council have set about aiding you in creating that connected customer experience, with an advice piece to help you develop a unified marketing tech stack.

Designed to provide you with a framework to help identify the right technology stack for your business, based on the aspirational customer experience, current capabilities, budget and desired commercial returns. Click through below to take the first steps.

Click here to download