Discover the practical takeaways from the playful experiment at our launch event

Do we respond more quickly to icons or words?

How much are we ’primed’ by colour?

What are our personal values in relation to online experience?

At Lab we love to experiment and ask questions that we don’t (yet) know the answer to.

Taking every chance we can to learn and develop, we saw the launch party of our new brand as a perfect opportunity to run a playful test. We wanted to use neuromarketing tools to discover the sensory preferences, knee-jerk reactions and intrinsic motives of users.

Most of our day-to-day UX and neuro testing involves existing media or new designs; but in this case we were able to create some pages purely as a test stimulus. This allowed us to manipulate the content so answers could be even more insightful.

The tests resulted in some interesting insights, but also provoked some new questions for our next experiment.

We prepared individual user reports for test subjects, but also created a whitepaper with generalized results for you to download and discover a bit more about how we all react to what we see on screen.

Learn more and download the Curiosity in the Lab whitepaper