Digital Transformation: A Case Study of Technological Intervention | DMA

Filter By

Show All
X

Connect to

X

Digital Transformation: A Case Study of Technological Intervention

T62e7f4f10cfd-cover-photo---dirk-wood-case-study-dt-banking_562e7f4f10c00-10.png

The story is familiar. The Bank, one of the British “Big Four,” a statured institution with a long and illustrious history, displayed some of the classic struggles in its digital transformation. It had one advantage however: an internal “champion” who knew things could be improved, first, by assembling a Digital team. As one of the largest online banking platforms in Europe, the Bank generally amassed a 1.4 Billion log-ons per year, a number that is continuously increasing.

Their Situation

The Bank was packed with talented and motivated people. Unfortunately, their efforts to meet marketplace demand were hobbled by their process, software development life cycle (SDLC), organizational structure, tooling, funding models, lack of Continuous Delivery practices and other factors.

With more than 2,000 developers, testers and multiple UI practice teams spread across the globe, the Bank’s development process had fragmented internal teams to the extent that even Business and IT functions were heavily compartmentalized and had competing priorities. In short, the Banks’ people, process, and technology were not efficient in delivering customer value.

Continue reading “Digital Transformation: A Case Study of Technological Intervention”

Please login to comment.

Comments

Related Articles

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this edition, Neal Dodd, Managing Director at The Letterbox Consultancy, dives into a recent Door Drop from Domino's.

CEDD Oct25 Cover Image 5.jpg
MBA AI Week 2025 (Nov 10–14, London) unites leaders exploring how AI reshapes creativity, loyalty, and authenticity. Through talks and panels, it challenges how we innovate, connect, and build trust in an increasingly intelligent world. Register now!
Screenshot 2025-10-20 131503.png

Tired of erratic lead flow? Learn how outsourced telemarketing can improve lead management, boosts conversions, and supports your sales pipeline.

Depositphotos_7654634_S.jpg

Customer data is driving smarter, more creative print campaigns and unlocking new value across the board. The Print Council have shared their takeaways and advice following the release of the DMA Value of Customer Data Report...

PC Image - VoCD Activation.jpg
Consent Preferences