Digital Transformation: A Case Study of Technological Intervention | DMA

Filter By

Show All
X

Connect to

X

Digital Transformation: A Case Study of Technological Intervention

T62e7f4f10cfd-cover-photo---dirk-wood-case-study-dt-banking_562e7f4f10c00-10.png

The story is familiar. The Bank, one of the British “Big Four,” a statured institution with a long and illustrious history, displayed some of the classic struggles in its digital transformation. It had one advantage however: an internal “champion” who knew things could be improved, first, by assembling a Digital team. As one of the largest online banking platforms in Europe, the Bank generally amassed a 1.4 Billion log-ons per year, a number that is continuously increasing.

Their Situation

The Bank was packed with talented and motivated people. Unfortunately, their efforts to meet marketplace demand were hobbled by their process, software development life cycle (SDLC), organizational structure, tooling, funding models, lack of Continuous Delivery practices and other factors.

With more than 2,000 developers, testers and multiple UI practice teams spread across the globe, the Bank’s development process had fragmented internal teams to the extent that even Business and IT functions were heavily compartmentalized and had competing priorities. In short, the Banks’ people, process, and technology were not efficient in delivering customer value.

Continue reading “Digital Transformation: A Case Study of Technological Intervention”

Hear more from the DMA

Please login to comment.

Comments

Related Articles

Download this ebook to discover proven strategies to acquire, retain, and grow client relationships effortlessly.

Screenshot 2025-04-07 123816.png

Discover the power of consultative selling—a customer-focused approach that builds trust, tailors solutions, and drives loyalty. Explore the key elements of an approach that creates lasting partnerships and sustainable growth.

Depositphotos_712206460_S.jpg

Discover why cold calling remains a powerful tool in the digital age. Learn how human connection, multi-channel strategies, and skilled agents can elevate your sales and marketing efforts.

Depositphotos_659689356_S.jpg

We explore key challenges in the healthcare industry and how strong branding and personalised communication can drive better solutions.

Beyond the One-Size-Fits-All Approach The Power of Personalisation in HealthcareWebinar (1).png
Consent Preferences