Digital Project Management Masterclass: 17 May 2024

Learn how to successfully plan, run and control digital projects. Understand what it takes to keep a project on time and on budget for your stakeholders. Discover how to set criteria for success that will positively impact your business's bottom line.

During this course you will learn:

• Understand the different types of digital project and the key processes each involves
• Devise a clear plan and set the criteria for success
• Effectively manage and control projects aligned to business and stakeholder objectives
• Understand what it takes to keep a project on time and on budget
• Identify issues to avoid potential problems and have a disaster recovery strategy
• Create strategies to manage teams and stakeholders

Course Details:

Introduction

• Types of major digital projects
• Project Managers vs. Fire Fighters

Getting the basics right

• Having a solid business case for the project
• Devising a clear plan and setting the criteria for success
• Users and stakeholders
• Ease and effectiveness models/workshopsHow to arrive at a good plan

How to arrive at a good plan

• Visibility, collaboration and accountability
• Strategy and success metrics
• Communication within the organisation
• Consulting relevant external partners
• Leadership and support
• Change management
• Risk and governance
• Linking business strategies to IT and digital strategies
• Procurement processes and the legal side
• Budgeting

Vendor selection

• Single vendor or several?
• Sourcing the right type of vendor

Project Control

• Who manages the project - internally and externally?
• Testing
• Schools of Project Management, e.g. PRINCE2, Scrum
• Gantt charts, site maps, wireframes, content manifests/matrixes and online collaborative tools

Disaster recovery

• Avoid scapegoating
• Identifying likely stumbling blocks, e.g. cost, time
• Get the project back on track!

Closing the project

• Prove it has been successful against the agreed objectives
• Undertake a post project review - and learn from it
• Produce a project report

Who should attend?

This course is designed for any marketer tasked with specifying, commissioning or running a digital project.

Previous delegates include:

• Marketing Executive (EDF Energy)
• Website Executive (ING Direct)
• e-Business Consultant (Ignis Asset Management)
• Senior Digital Marketing Executive (Oxford University Press)

Tutor:

Rik Pipe M IDM

Since the 1990's Rik has worked in digital agencies delivering digital solutions to private and public sector clients. Some went really well, some less well. Rik learned a lot from both. More recently Rik has been retained by clients in Marketing, Higher Education and industry to help them with procurement and implementation of various digital projects. These have all gone very well.

Other Details:

Location: Virtual Classroom
Member Price: £400
Non-member Price: £450