01 Mar 2016
Read on for responses to questions regarding the relationship between GDPR and the Privacy and Electronic Communications Directive (PECR) that we didn't have time to cover in the Data Protection 2016 conference
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Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.
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A telemarketing programme involving hundreds of one-to-one conversations with customers and prospects is the perfect opportunity to perform a thorough proof of concept. It enables you to learn quickly and validate your approach in a systematic, transparent way, so you set off on a better track.
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