Convincing your CEO to invest in a loyalty programme | DMA

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Convincing your CEO to invest in a loyalty programme


The customer landscape is changing; and as a result it is becoming increasingly difficult to keep your customers loyal. But that’s just half of the problem, if on top of that you need to convince your CEO and Senior Management Team why your customer experience and loyalty need to be invested in.

Our white paper includes:
- Why loyalty?
- 10 steps to building your business case
- Overcoming obstacles and objections
- Pilot programmes
- The cost of a loyalty programme
- Your quick pitch to the CEO and SMT

Download the white paper here.

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