Concerned about outsourcing your Lead Generation? You aren't the only one. | Concerned about outsourcing your Lead Generation? You aren't the only one. | DMA

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Concerned about outsourcing your Lead Generation? You aren't the only one.


Over the years, the main concern we’ve heard from companies looking to outsource their lead generation and telemarketing is “how will an outside company be able to understand enough about us and speak to our prospects sensibly when they’re not experts on what we do?”

This is an understandable concern but we believe the following five points should allay this.

1. Proven methodologies

We have proven methodologies, particularly around briefing and set up, that allow us to gain the understanding and knowledge we need to come across as credible ambassadors for your company on the phone. These have been refined working with more than 250 clients over the last 10 years.

2. Close communication

At the start of most campaigns, there will be questions we get asked on the phone that we don’t know. We stay in close contact with you, so we can run these by you and add them to our training materials for you.

3. Calibre of our team

We employ high calibre telemarketers who are able to absorb often complex information about clients quickly and speak intelligently to prospects about this.

4. Questioning not hard selling

The point of our call isn’t to show off everything we know about our clients to the people we speak to. The objective is to ask them questions to qualify if they are a relevant prospect for you. The key is gaining a genuine understanding of what makes a qualified opportunity to you so we can ask the appropriate questions.

5. The sales person’s curse

One of the issues sales people have when making their own calls is that, because they know so much about their company, they go into too much detail on the phone. The prospect then declines a meeting because they feel they have been given all the information they need. Prospect Research’s aim is to know enough to act credibly for you on the phone and properly qualify opportunities, but not to say too much and negate the need for a meeting with your sales expert in the eyes of the prospect.

How can we help?

To find out more about how our telemarketing experience can help you generate more sales leads…

Visit our website -

Contact us on 0844 539 9712 or by email.

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