Collaborate, Not Compete:The Future of Business Acquisition

Changes in the market are impacting the way in which organisations need to work and conduct business.

Collaboration is the way forward — something highly competitive and protective B2B organisations have felt uncomfortable with. However, there is no question that using data and intelligent technologies is a vital element for organisations who want to gain a competitive advantage.

Few traditional and established B2B operations are comfortable with the idea of collaboration. For years we’ve worked in silos to retain the integrity of a service or product and to keep the competition at arm’s length.

But things are changing.

The secret to success in the future business world isn’t about independence. Instead, it’s about collaboration. Read why in RRD's latest insight paper.