Charities; stop exploiting my goodwill! Ask me first.

Charity and humanity are two actions that many people do to immediately help relieve a crisis. In the UK I have great pride in our ability to raise huge amounts of money to support international crisis, as well as the ever-defiant nation’s fight against illnesses like cancer.

I regularly support my local charity shop and willingly give my email so that my donations can have the tax claimed back. However when I receive emails to support the charity’s races, wills and monthly donations, without my consent to do so, I feel my goodwill is being taken advantage of.

Attending the DMA Fundraising Breakfast last week, it was interesting to see the shared concerns that charities have in winning support back from the public but at the same time being terrified of breaking the new, not yet understood regulations that are being introduced. As John Mitchison from the DMA put it “The best option is to gather consent”.

The antidote to these trust issues is permission, to get supporters to opt-in, explicitly and reconnect to the charity. However many charities are trying to re-permission their supporters but are falling at the first hurdle by making the user journey so difficult that the default response is NO.

But how about transforming the awkward consent experience into a unique, quick and engaging user journey? Charities can easily make the sensitive process of gaining permissions a seamless user journey by giving supporters a choice to opt in to any number of communications and causes. At autoGraph we call it Permission as a Service. Our patented technology gives customers a swipe up to like, swipe down to dislike interface to quickly opt-in and opt-out of charity communications and their personal interests. The platform is easily customizable for website call to actions, email activations or banner ads meaning charities can immediately start to activate and build trust with their supporters, and fully own their consented data.

For more information about getting permissions from your data, visit autoGraph.me and follow us on Twitter and LinkedIn.