Cats and dogs take centre stage at MORE TH>N's Bark in the Park

Following their successful first ever art exhibition for dogs, MORE TH>N has embarked on yet another category first: the world’s first ever pet show that celebrates dogs and cats for being, well, dogs and cats.

For all the pampered, perfect pets paraded in traditional pet shows, MORE TH>N’s Bark in the Park celebrated everyday cats, dogs, moggies and mongrels; no prancing, posing or preening, no grooming or treat resisting, and certainly no sitting still. Instead, the animals were rewarded for doing what they enjoy: digging flowerbeds, catching Frisbees, splashing about in mud and scratching the furniture.

Bark in the Park, which was the brainchild of social and content agency VCCP Kin, is a fantastic example of experiential done well. It demonstrates exactly what MORE TH>N stands for: happy and healthy pets. Plus it shows their sense of fun, which in the insurance category can make all the difference.

The event took place at the South of England Showground on 27^th October and was hosted by sports pundit Jim Rosenthal along with a special guest appearance from Trip Hazard, the dancing dog of Britain’s Got Talent fame. Though the show was free, all donations made went to the RSPCA.

Watch the film from the event here