Case study: Middlesex University | DMA

Filter By

Show All

Connect to


Case study: Middlesex University


Over the last few years, Middlesex University has invested over £200M and completely transformed its offering in terms of infrastructure, quality of teaching and the opportunities it offers students. This has gone a long way to challenge any preconceptions that prospective students, their parents and teachers might have. Spinnaker needed to develop a creative strategy that showed Middlesex is certainly a long way from the old ‘poly’ that it used to be.


Develop a creative strategy and new advertising positioning for 2013/14.



Spinnaker steered clear of commonplace university messaging, and created bold statements about the university’s achievements, and how these are offering up more opportunities than ever for today’s student.

Activity rolled out across press, outdoor, online and experiential in May 2013. A second burst of activity is going live for the October Open Day, including radio advertising and online video.


Qualitative measures show the campaign is being really well received amongst our audience and the internal Middlesex staff. Open day registration and application stats will be measured over the next academic year.

Hear more from the DMA

Please login to comment.


Related Articles

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244

We all want to do the right thing regarding recycling, right? If you're reading this, then it's likely you're in the 90% of UK consumers who claimed to recycle household waste, including print daily or several times per week.


As the use of third-party cookies fades away, personalisation is getting a makeover. Companies are now using their own data and AI to offer more relevant, consent-based experiences that meet customer expectations for both privacy and personal touch. Find out more in the latest Customer Engagement: Future Trends report.

Customer Engagement: Future Trends Report 2024

With the UK charity sector experiencing its first income decline in eight years, marketers had to get creative. Find out in the latest report which strategies proved to be most successful.