Can promotions break the loyalty barrier?

A well-designed promotion can be a powerful tool in breaking a consumer’s natural tendency to stick with what they know. In the split second it takes to make a purchasing decision in the supermarket, a promotion which taps into your audience’s deepest desires can be the ultimate deciding factor.

“A good promotion will act as a tie-breaker. When all other aspects of the purchase decision are equal, a well designed prize promotion forges the emotional connection which people need to buy the product,” explains Phil Beal, NDL’s Group Commercial Director

Read our latest NDL blog on the types of promotions that can help break the loyalty barrier