Call for compliance process auditors | DMA

Filter By

Show All

Connect to


Call for compliance process auditors


Data is at the heart of the modern economy and it’s therefore vital that the practices around buying and selling of data for marketing purposes are under increased scrutiny. In this environment, the DMA is introducing an addition to the existing membership compliance process for companies involved in the buying, selling or generation of data. This will include an external audit created by the DMA, but executed by a third party, to provide brands and agencies with additional assurances when using member companies.

The DMA is looking to extend the existing audit with the addition of an external third party and is also seeking to understand how suppliers might be able to provide any other additional benefits. The tender for this external compliance audit is now open until Friday 18th March 2016 and specific areas the process will cover include: Data collection and sourcing, due diligence for data rental and 3rd party data supply, data screening and suppression management, consent validation, and general management of data.

For more information or to request the initial pre-qualified questionnaire from the DMA, please contact John Mitchison, Head of Preference Services, Compliance and Legal.

Hear more from the DMA

Please login to comment.


Related Articles

A telemarketing programme involving hundreds of one-to-one conversations with customers and prospects is the perfect opportunity to perform a thorough proof of concept. It enables you to learn quickly and validate your approach in a systematic, transparent way, so you set off on a better track.

Depositphotos_667828676_S (1).jpg

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244

Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry veteran Andy Masters about the essential roles of listening, learning and trust in building holistic and effective customer journeys.

Thumbnail Reimagining CX _Andy Masters 600x400.jpg

When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.